Trading has long been at the heart of L.Y.P Group’s business activities. Since our founding, we have sought to boost cross-border trade in Southeast Asia, and work to improve efficiency of every step of the process. Since 1995, Hero King has exclusivly distributed popular consumber brands in Cambodia and beyond, including the world-famous Red Bull energy drink.

At the same time distribute world famous liquor brand such as Imperial Blue, Martell, Chivas, Royal Salute, Ballantine’s and The Glenlivet.

 

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